The initiative, chamber President and CEO Allen Purser said, follows other programs being used in the community to promote healthier lifestyles.

Registration for the challenge is now open and teams of four are being sought to join. The teams can be made up of company employees, friends not associated with a local business or a combination of both.

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Registration, which costs $25 per person or $100 for a team, is done via the challenge's website.

“It's a way to hold each other accountable,” Purser said. “It's about changing unhealthy habits.”

The challenge begins on May 18 and once it is under way, Dolvett Quince of TV's The Biggest Loser fame will send motivational messages to team messages. Other past participants of the show will also serve as motivators.

“The Biggest Loser Community Challenge incorporates the same principles and techniques Hollywood uses to engage people in their shows week after week that produces results,” Purser said. “The Challenge provides a team of four, three months of platform access with health and wellness guidance, eight unique weekly challenges, fun competition with dynamic leader boards, guidance from celebrity trainers including Dolvett Quince, motivation from show contestants, interactive health tools, a convenient challenge mobile app and great prizes.”

The entire challenge lasts 56 days with an additional 30 days attached, Purser said.