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ECU Health – the joint enterprise between Vidant Health and the Brody School of Medicine — is launching in the spring, Vidant ‘s CEO told the Edenton Rotary Club today.

Dr. Michael Waldrum told the assembled guests that ECU Health enables the two organizations, which have worked collaboratively for years, to come together under a shared brand to provide streamlined care across the hospital system. 

A logo will be revealed in April and re-branding, which is expected to take months to complete, will begin in May.

Waldrum, who is also the dean of the Brody School of Medicine at East Carolina University joined Vidant Chowan Hospital President Brian Harvill at the meeting to discuss the future of ECU Health and the impact high-quality health care has on the vibrancy of eastern North Carolina.

 The presentation to the Edenton Rotary Club is one of several planned this spring and summer to meet with community groups throughout the region.

“Every time I visit Edenton, I’m reminded that Vidant Chowan is one of the most important parts of this community,” Waldrum said. “Edenton and the surrounding towns have a great hospital where they can deliver babies, receive high-quality care and build their sense of community. We value the role of rural hospitals and that is why it is so important for us to have conversations about how we can best deliver health care across the region.”

Waldrum said ECU Health is the natural culmination of the two organization’s long partnership and shared mission of improving the health of eastern North Carolina. ECU Health will build on successful innovations such as the MOTHeRS Project, which is a grant-funded program through ECU that connects mothers in rural areas to resources for nutrition, behavioral health needs and maternal fetal medicine resources. 

This program is beginning in Edenton and highlights the importance of collaboration to solve complex health issues in the region, Waldrum said.

 Waldrum also spoke on the impact that access to care has on a community’s economic vibrancy. 

He shared that Vidant, which employs more than 13,500 team members, has a $4 billion economic impact on the region.

 Locally, Vidant Chowan has more than 500 team members and has a $61.3 million impact on the local economy. These numbers, he said, represent Vidant and the future ECU Health’s commitment to caring for the community.