According to Vince Chelena, the director of the NCTIA, this honor is awarded to a new digital product.  

The criteria for the award includes how the website delivers as a tool to drive interest and help plan travel and the CVB having an effective social media program which amplifies and drives traffic to their main website.

Medlin accepts the award from Marl Shore, senior manager for tourism marketing for VisitNC.

"This category is devoted to non-paid advertising, more of a way to reach out customers online and foster communication about your destination, and getting them to use your brand channels and website to narrow the funnel on their travel decisions," Chelena said.

Lori Medlin, president of the county CVB said, "We were happy to be the first CVB in the state to partner with VisitNC for local web site development. The partnership has been a win-win for Halifax County and for North Carolina.”

She said visithalifax.com is a one-stop site for anyone looking for information on the area. “Our calendar of events and featured stories are some of our most popular pages. From our website you can watch our new video, find all the fish in the Roanoke Valley Rocks Program and learn more about our Underground Railroad to Freedom Trail.”