A new era for Nissan of Roanoke Rapids begins Monday when it opens in its new location on Premier Boulevard.
The new store’s service center will open first at 7:30 a.m. with a garage area with new lifts with rubber padding operated by a water pressure system, General Manager Kevin Schoen said today during a tour of the new building.
Sales staff will be ready at 9 a.m. in a showroom that currently features a newly designed Pathfinder and a new Sentra.
The new building, Schoen said, is a commitment to the future. “We don’t own the other building,” he said. “We felt like with the investment we’re making we’ll be here for the long haul.”
Schoen in the showroom.
The new building features the latest design in Nissan stores and the most technically advanced service center with road force tire balancing equipment. The service center is drive-through to keep customers out of the elements.
The furniture in the showroom and service waiting area is designed by Hon and is more ergonomically correct for both employees and customers, Schoen said.
The new building has boosted morale and the more convenient and more modern service center is something the dealership hopes will capture new customers, he said.
One of two Leaf charging stations.
A grand opening celebration is planned at a later date.
The new location, Schoen said, will help the dealership expand its inventory and with hope that the Farm Fresh site will soon be active comes the expected promise of more traffic to the store. “We’re excited. We’re looking forward to providing an excellent customer experience.”
Nissan has been refining its products for 2013. “The 2013 Altima has the highest fuel economy for a mid-size on the market. The Pathfinder is redesigned for comfort. The Sentra and Versa have grown up and have more room than a Corolla or Civic.”
Road force balancing station.
The new store has two charging stations for the Leaf, one inside and one outside. Leaf charging is free.
The new store was designed for energy efficiency. “The insulation work was done above and beyond what the code requires,” Schoen said.
