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Kirby Jordan has joined Roanoke Electric Cooperative as its vice president of member services, marketing and public relations.

In this role, Jordan will be responsible for the development, administration and management of all member services, marketing, public relations and economic development activities on behalf of the co-op.

Jordan will also manage the co-op’s member-owner call center care team, dispatchers and cashiers working out of the co-op’s headquarters offices in Aulander and the Roanoke Center in Rich Square.

Jordan brings more than 20 years marketing, advertising and public relations to her new role. She joins the co-op team after a seven-year tenure with Fruit of the Loom, Inc., where she served as vice president of corporate communications since 2015.

In this capacity, Jordan spearheaded the organization’s global media relations program, managing its community relations, product and monetary donations programs at both a national and international level, as well as internal communications for 30,000 employees.

From 2012 – 2015, Jordan served as advertising and public relations director for one of the organization’s premier global brands.

Jordan has also worked in an advertising and public relations capacity for MeadWestVaco, Genworth and Hamilton Beach Brands.

Jordan has extensive volunteer experience with non-profit organizations including the American Red Cross, American Cancer Society, American Heart Association, Dress for Success, Children’s Home Society and Junior Achievement of Florida.

From 2016 to 2019, Jordan served in her appointed role as member of the board of directors of the United Way of Southern Kentucky, where she chaired the marketing and public relations committee.

“We are very fortunate to have Kirby bring her track record of successes and strong background in corporate communications, public relations and brand services to Roanoke Electric,” said co-op President & CEO Curtis Wynn. “The co-op will be well-served by Kirby’s years of experience and expertise she brings to providing our member-owners with an exceptional member services experience and to further enhancing our membership benefit programs and community economic develop initiatives.”

Jordan, a Virginia Beach native, said she is looking forward to joining the co-op team and putting down roots in the community. “I am excited to be part of a team comprised of dedicated employees and directors known for their compassion, care and commitment to enhancing the quality of life of the co-op’s member-owners and the diverse communities it serves,” she said.

Jordan holds a Bachelors of Arts degree in communications from Florida State University. She and her husband, Dean, live in Edenton. Jordan officially assumed her post at the co-op on April 1.